Judging Criteria

Value

Proposition

We are looking for original, innovative, and thoughtful ideas that will have an impact on a big problem.

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We want to see how your business defines the user experience, differentiates itself from competitors, and mitigates risks.

Go-to-Market

Strategy

Who is your target market and what is your corresponding marketing strategy, sales strategy, and plan to scale?

We also want to understand your intended revenue model and any ancillary revenue streams.

Progress & 

Traction

How far along are you in product development? How many users do you have to date?

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We want to learn about any key partnerships as well as business metrics such as sales, downloads, website traffic, etc.

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We are also looking for businesses that have future, measurable milestones they are working towards.

Team &

Personnel

We want to know about the expertise and commitment of the founding team and your strategy to attract additional key people.

Taking its name from Iris Tsamoh, Wilglory’s mother and Sarah Yaa Anima Amoyaw, Wilglory’s closest childhood friend, Anima Iris is a modern brand that pulls inspiration and strength from the matriarchs of its past. Anima Iris is an elevated and modern and sustainable ready to wear company.

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While in Senegal, Wilglory began creating original pieces alongside artisans and Anima Iris was born. Every piece is entirely handcrafted, using genuine leathers and bronze, influenced by the African tradition, in Dakar, Senegal. We believe that luxury should be sustainable, empowering, and rooted in culture. Our designs are inspired by the color and intricate fabrics of Cameroon's Bamiléké people, the geometric shapes of Ghana's kente.

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Founder: Wilglory Tanjong (WG'22)

Calypso & Sage produces gentle, all-natural baby skincare made with only the best ingredients for little ones. It’s our firm belief that the little things are really the big things - from the quality of ingredients to the ease of application. Designed to eliminate the tradeoff between sacrificing performance and texture for natural ingredients, our tear-free products are unscented, food-allergy friendly, and only use EWG-1 rated ingredients. 

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Founders: Nicolle Lee (WG‘23), Marissa Gross, Jaclyn Markowitz

Candr is a dating and relationship platform that aims to strip away visual biases in dating and help users connect on a deeper, more emotional level first. 

Modern dating has become too focused on appearances and physical attraction. Rather than swiping on profile pictures, Candr users are matched anonymously and explore their compatibility over email exchanges before revealing their identities. We’ve intentionally maintained the blind/anonymity aspect of our platform in order for members to get to know each other without any preconceived biases or judgments. We take pride in creating a safe space where members can build authentic connections, freely express themselves, and celebrate their diversity and individuality.

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Founder: Anna Li (WG'20)

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Dormsy is a marketplace for college subletting. Verified students can securely list, search, and book off-campus housing at www.dormsy.co.

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Founders: Dhruv Iyer (M&T‘21), Amit Lohe (M&T‘21), Liana Patel (M&T‘21),

Catherine Wang (M&T‘21)

Nouri is the first adaptive meal plan that fuses Eastern food therapy with Western nutrition to help expecting mothers feel their best from trying to conceive through postpartum.  Our meals are specially crafted to create the food foundation for the baby's health while using science-backed ingredients to target pregnancy & postpartum symptoms. Our meals are OB-GYN recommended, chef curated and delivered fresh weekly. While meal plans are our first product, we plan to expand on our Eastern therapy philosophy to become the holistic health "one-stop-shop" for life's most critical stages. 

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Founders: Irene Liu (WG‘22), Jennifer Jolorte Doro